RESEARCH

Research papers

Does Mobile Payment Make You Spend More?

The Ambivalent Consumer A Sequential Investigation of Response Amplification in Buyer‐Seller Encounters

Tipping the Purchase With External Cues Influencing the Behaviors of Ambivalent Consumers with Contextual Primes

Unethically keeping the change while demeaning the act

Ambivalence Selective Exposure and Negativity Effect

When Ambivalence Increases Attitude Behavior Correspondence

The Role of Implicit Theories in Evaluations of ‘Plus Size’ Advertising

Consumer Participation in Cause Related Marketing An Examination of Effort Demands and Defensive Denial

Effect of Price Estimate Precision on Pre and Post Outcome Satisfaction

The Effects of Ambivalence on Information Preference and Choice