MEMBERS

The Brilliant Us

Principle Investigator
研究员


杨丽凤 Lifeng Yang
(PhD in Business Administration, The Ohio State University, USA)

LinkedIn 领英主页
杨博士主要研究人类行为科学及行为心理学。杨博士的态度研究实验室(Attitude Research Lab)当前侧重于研究人们对品牌,市场,企业,以及政府在信息推广中涉及到的各种推广行为的态度,心理,及行为表现。实验室当前研究项目包括各种品牌(Branding)策略,说服(Persuasion)策略,广告措辞(Framing)效应,人喜好与厌恶并存(Ambivalence)的矛盾态度,赞助营销行为(Cause-Related Marketing)效应,高效沟通与团队建设,以及信息科技对人行为及心理的影响。

Dr. Lifeng Yang is an Associate Professor at the School of Entrepreneurship and Management at ShanghaiTech University. Dr. Yang is a behavioral researcher, with special interests in the studies of persuasion, ambivalence formation/reduction, human-AI interactions, and the effects of technologies on human behavior.

Current Members
当前成员


刘浩宇 Haoyu Liu
实验室主管 Lab Manager


上海科技大学信息学院2020届本科毕业生。现担任杨丽凤教授课题组实验室主管和研究助理一职。研究方向主要包括消费者行为、决策和矛盾态度。我和杨丽凤教授合作研究了多个项目并且在第42届ISMS Marketing Science Conference上展示了我们的成果。我擅长于实验设计、数据分析以及将编程、眼动仪等信息技术与市场营销领域的研究相结合。

I am a graduate from School of Information Science and Technology at ShanghaiTech University. I’m now working at ARLab with Prof. Yang as lab manager and research assistant. My research interests cover consumer behavior, decision making and ambivalence attitude. I have worked on several research projects with Prof. Yang and presented our work on the 42th ISMS Marketing Science Conference. I am good at experiment designing, data analyzing and combining computer science such as programming and eye-trackers with marketing researches.

陆宇昊 Yuhao Lu
商业分析主管 Director of Business Analytics
计算机 2020级研究生

陆宇昊同学目前就读于上海科技大学信息学院计算机科学专业,先前已完成金融学辅修,曾就职德勤担任咨询顾问,并为多家世界知名企业提供专业服务。陆同学擅长融合计算机与金融、商业等不同领域的知识,并运用至实验室研究的各个环节之中,以期推动研究进展,并为同学提供可靠支持。

Lu Yuhao is currently studying computer science in school of information science and technology, Shanghai University, minoring in finance. He used to work for Deloitte as a consultant and provided professional services to many world-famous enterprises. Lu is good at integrating the knowledge of computer science, finance, business and other fields, and applying them to all aspects of laboratory research in order to promote research progress, as well as providing reliable support for other students.

李家齐 Jiaqi Li
办公行政主管 Office Administration Director
电子信息 2017级本科 (EE 2017)


目前就读于上海科技大学科学与技术学院电子信息工程专业。我对研究人们如何思考问题以及他们的行为方式非常感兴趣。我在《人类行为科学》这门课上认识了杨老师并在后来加入了实验室。我很喜欢实验室的氛围,也很喜欢实验室的小伙伴们。

I major in electronic engineering in SIST. I’m very interested in studying how people think and how they behave. I like the atmosphere of the laboratory and truly enjoy working with other ARLabers.

红组 Red Team


红组致力于探索态度的形成和改变机制,并深入探讨态度研究在市场营销、高效沟通、团队建设、品牌建立等工商管理问题。

The Red Team dedicates to discovering the mechanism of the formation and change of attitudes in business management.



邹依琳 Yilin Zou
红组组长 Team Leader

物理 2018级本科 (PHY 2018)


我是上海科技大学物理专业的本科生,辅修工商管理专业。希望学习心理学、统计学等专业知识,研究个体态度在商业活动中的变化和影响因素,来为企业管理者在商业战略决策时提出科学意见。

I am an undergraduate majoring in physics in Shanghaitech with a minor in business administration. I hope to learn professional knowledge such as psychology and statistics in our lab, and study the changes and influence factors of individual attitude in business activities, so as to put forward scientific opinions for enterprise managers who will make business strategic decisions.

刘梦云 Mengyun Liu
计算机 2018级本科 (CS 2018)


我是2018级信息学院CS专业本科生,擅长问题的分析归纳,强调整体以及内在逻辑性,对数据处理分析,人类的思维模式很感兴趣,是理性的感性思想者、感性的理性分析者,闲暇时喜欢静静思考人与世界的哲学问题。此后我希望能够深入参与到实验室的研究与实验中。

I am an undergraduate student majoring in Computer Science who is both emotional and rational, and always a dreamer.

王金泽 Jinze Wang
计算机 2018级本科 (CS 2018)


就读于上海科技大学信息科学与技术学院计算机科学与技术专业。喜欢踢足球、玩游戏。乐于接受新鲜的事物,做自己想要做的事情时会全神贯注。

I am an undergraduate student majoring in Computer Science. My hobbies are playing football and computer games. I am always open to new ideas and will be absorbed to the things I want to do.

罗雨威 Yuwei Luo
计算机 2018级本科 (CS 2018)


就读于上海科技大学,信息科学与技术学院,计算机科学专业。学习过心理学、创新创业、工商管理类课程。喜欢艺术,对心理学、人类行为学等方面感兴趣。有强烈的好奇心,喜欢积极探索新事物,在感兴趣的方面会保持长久的热情。认为自己是偏感性的人,有着可靠的直觉,在努力养成理性思考的习惯。

I am an undergraduate majoring in computer science(CS) in SIST, Shanghaitech University . I have learned some courses in the domain of psychology, innovation and entrepreneurship, and business administration. I enjoy art, interested in psychology, human behavior, etc. Have strong curiosity, like to actively explore new things, and can maintain passion in some fields. I think I’m emotional, and try to think more rationally.



张潇元 Xiaoyuan Zhang
计算机 2018级本科 (CS 2018)


目前就读于信息科学与技术学院,计算机科学与技术专业,金融学辅修在读。上海退格文化传播有限公司联合创始人兼财务总监。爱好健身、摄影,擅长视频拍摄、剪辑。对心理学在市场中的应用以及商业分析感兴趣。

I major in Computer Science in SIST,ShanghaiTechwith a minor in finance.I am currently the co-founder and CFO of BackspACE Studio. Hobbies fitness, photography, good at video shooting, editing.Interested in business analysis and the application of psychology in the market.

蓝组 Blue Team


蓝组致力于使用信息科学技术收集并分析商业数据,并探索信息科学伦理方向的前沿问题。

The Blue Team dedicates to applying computer science into business data analysis and exploring frontier issues of information technology ethics.



杨博 Bo Yang
蓝组组长 Team Leader

计算机 2018级本科 (CS 2018)


目前就读于上海科技大学信息科学与技术学院,计算机科学与技术专业。完成质量中国(QMS101)、商业决策等课程修读。曾担任学生会组织联络部部长,擅长大型项目活动的统筹与协调工作。目前担任上海退格文化传播有限公司联合创始人兼项目总管。有一定的数据处理能力,对人工智能时代下的个体决策与心理博弈对群体性、大规模经济活动产生的影响感兴趣。课余时间喜欢打篮球,大多数情况下活在美东时区。

I major in Computer Science in SIST,ShanghaiTech.I already completed QMS101,Business Stragety in SEM.I have served as the director of the organization and liaison department in Shanghaitech Student Union.I am good at coordinating kinds of projects and activities and I am currently the co-founder and COO of BackspACE Studio. I am interested in the inflenunce on group and large-scale economic activities casued by individual psychological games and decision-making in artificial intelligence era.


苗雨欣 Yuxin Miao
计算机 2017级本科 (CS 2017)


目前就读于上海科技大学科学与技术学院计算机科学专业,擅长团队工作的协调,项目活动的整体计划。未来希望从事咨询工作,对个体在不同的经济活动中的心理变化对最终结果的影响感兴趣,并且希望能够运用计算机技术协助分析不同态度对于决策结果的影响。

I major in Computer Science in SIST. In our lab, I have been working in generating creative methods to produce effective event planning, group work coordination, and logistic arrangements. I am interested in studying how change within an individual’s aspiration affects their behavior in business. I would like to work in the financial/consulting field in the future.

彭绍庭 Shaoting Peng
计算机 2018级本科 (CS 2018)


就读于上海科技大学信息科学与技术学院计算机科学与技术专业。喜欢运动、旅游、吉他和海绵宝宝。对很多事情感兴趣,认准的事会努力去做好。

I am an undergraduate student majoring in Computer Science. I like sports, traveling, playing the guitar and SpongeBob SquarePants. I’m interested in many aspects and I’ll do my best to fulfill my dream.


党浩然 Haoran Dang
计算机 2018级本科 (CS 2018)


就读于上海科技大学信息科学与技术学院计算机科学与技术专业。对包括计算机和人类行为学在内的诸多方面都有好奇心,乐于探索新鲜的事物,关注面广泛,喜欢用观察的眼光审视周围的世界。

I’m now an undergraduate student in SIST, majoring in Computer Science. I enjoy observing the surroundings, and I’d love to stay curious about all kind of stuff, including people’s attitudes and behaviors.

白组 White Team


白组属于ARLab的新鲜血液,他们将在未来科研与实践中展现无穷的潜力。

The White Team is our new blood. They have infinite possibilities and will show their full potential in future research.



夏睿嫣 Ruiyan Xia
计算机 2019级本科 (CS 2019)


上海科技大学信息学院2019届本科生,希望能够在态度研究实验室参与心理学、人类行为学、商业模式等方面的研究,打破学科间的壁垒,更充分全面地探索信息技术与实际市场和人类生活结合的方式与可能性。

I’m an undergraduate from School of Information Science and Technology at ShanghaiTech University. My research interests cover psychology, human behavior and business pattern. Equipped with computer science, I really look forward to doing interdisciplinary works, combining advanced technologies with actual markets and social lives.